7 Effective Online Tools to Run Your Business Successfully

Marketing is always crucial for the success of any business. Various online tools have simplified marketing methods that have seen many enterprises grow incredibly, thanks to the internet. With so many tools available, you need to choose that work well for your business.
Therefore, here are a few of the most useful tools being used by successful entrepreneurs out there.


Massive data streaming from social media users is critical to all businesses. To manage enormous, such information can be hectic, and therefore, a social management tool such as HootSuite may be required. It analyzes outcomes of social media campaigns, as well as creating real time reports automatically. This assists businesses to know how they engage marketing and social media users, the number of re-tweets and likes, the useful content for commercialization, as well as understanding the major influencers and brands.


This is a platform for professionals, experts, influencers, and investors. LinkedIn is a place where you can meet other like-minded people and new clients, therefore allowing you to build a strong customer base. You just need to engage users by creating compelling content and post it on your page. This will direct viewers to your main site, hence achieving one of your marketing goals. Blink Chat app helps in faster communication among users by facilitating secure messaging.


Retaining buyers can be achieved by offering a friendly experience whenever they are on your website. Shopify is easy to use and provides useful information to customers. Businesses can use this platform on their online stores where they can set up exchange policies, tax requirements, rates, as well as including the newest products they offer.

Google My Business

This is a free online tool by Google, quite useful for businesses to improve their interaction with buyers. With this tool, companies can post any information such as location, time, products, prices, and photos. When people are searching for a product, the information will show on search results from your profile. As long as you have a complete profile, Gooogle My Business will increase the ranking of your website on search results.

Google Analytics

Though your website might get many visitors, this does not reflect higher conversion rate. Monitoring how traffic is visiting your site and where people are concentrating while on your site can help you make necessary improvements. For instance, you can place more ads on areas where visitors dwell so much, and probably they will pursue your intended goal. Since it is a free analytic tool, businesses can maximize sales from the high volume of traffic.


This is a tool designed to get rid of daunting tasks of using emails. Companies don’t need to use mailbox tools to keep in touch with workers, marketers, bloggers, or influencers. Asana helps in assigning tasks to different individuals and then manage them appropriately. Businesses will no longer require sending emails regularly while distributing duties. Therefore, there is an aspect of saving time and boosting sales due to improved productivity.

Last But Not Least


WordPress has been an ideal choice for small and medium businesses. It takes your business blog to a higher level, as well as simplifying marketing and management of a business website.

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5 Techniques to Promote a Product through Social Media

One of the most effective methods of promoting a product today is through social media. Facebook users are constantly increasing, so too are LinkedIn, Twitter, and Instagram users. By establishing effective social media marketing techniques, you can reach the enormous potential buyers and make your product visible to as many people as possible.

Benefits of Social Media to Your Businesssocial-media-accounts

  • Spreading information about the products
  • Improves offline sales, since customers will find products online and, therefore, enhance website marketing
  • Easy to know emerging things such current needs of buyers, hence making a knowledgeable decision
  • Increasing traffic to your business website

Therefore, here are five helpful ways to promote a product through social media platforms.

1. Having Active Accounts

You need to create several accounts on various social media platforms and ensure they stay active throughout. Integrate social media into your business website so that people can share your products. You also need to create a business page where you will post products together with short descriptions. However, let the product description be highly compelling to attract more viewers.

2. Post Clear Photos

All social media users are potential customers, and their reactions can be greatly influenced by the type of product photos posted on your page. Beautiful and catchy pictures will draw the attention of many viewers, and probably some people will click through. Clear, appealing, and winning photos tend to receive more viewers and clicks on social media. If you sell female shoes, ensure you choose clear photos that show product’s material, color, and labels.

3. Link The Product To The Main Page

This is only integrating the website with your social media page. Whenever other users land on your page, they will be directed to the primary product’s page after clicking the link on the photo. Also, the link should be unambiguous because users prefer simple sites where a single click directs them to the page they want. However, Shopify has simplified the way social media users interact with business pages. They can browse products even using their smartphones. The shop tab allows people to buy a product easily.

4. Use A Managing Tool

Business involves a lot of activities on a daily basis, and, therefore, you may face a challenge while managing your business page. However, the great data need to be analyzed so that the insights can help in decision making. Therefore, use a free social media management tool like HootSuite to organize messages, review re-tweets and likes, as well as creating a report about what users are searching for.

5. Allow Comments

Feedback from buyers is always essential to any business for the purpose of making informed actions. Apart from buyers, even the social media users can provide very useful information based on what you have posted on your page. Therefore, it is vital to include comment option to allow users express their views about your product. Allow people to talk their minds, since it reflects your commitments and willingness to listen to your customers. They will probably return to your page on the daily basis to check what you offer.

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Day To Day Website Marketing Routines To Adopt

The idea of creating a business website is to reach as many potential buyers as possible. The success of
your digital enterprise is influenced by various factors including the number of visitors from your site. More traffic reflects higher chances of getting a significant number of conversions. business-frog

As far as digital marketing is concerned, website marketing remains very essential. Successful entrepreneurs will tell you different ways to run your online business, and at one point they will mention daily marketing routines. This article will unfold the essential day-to-day website marketing routines that will take your business to the next level.

Therefore, allow me to take you through several daily practices you need to adopt in 2016.

Build up Web Marketing Goals

Both long-term and short-term goals are critical to any business. However, most companies tend to concentrate on long-term goals. Are you aware that short terms goals are as vital as long-term goals? What you want to achieve on a daily basis is paramount when marketing your website. Set a target of the number of traffic you need every day, and then check the level of daily conversions. You will be able to know what action needs to be taken so that you can achieve the long-term business goals too.

Check the Visitor’s Behavior once they Land on Your Website

You may have many marketing strategies to use, but remember to analyze actions of the visitors once they stumble on your site. Check where they are mostly dwelling as they navigate one page to another, and also, what most of them are following. If they pursue what you needed, this means you have achieved one of the goals. If not, you can opt for another strategy.

Prioritize Your Tasks Well

Even though we have several website marketing techniques, it might be difficult to use all of them once. You may choose a single strategy or merge a few, and then check if they are working as you intended. You can create a list from the most crucial tasks for less essential ones, but ensuring they can improve your website’s visibility. Well-managed functions can help you understand ways of improving traffic. However, most businesses face challenges when it comes to planning their tasks; Igniter is a task management tool suitable for web marketing.

Test New Website Marketing Strategies

As mentioned earlier, there are several website marketing strategies. However, they may work differently depending on particular sites. Therefore, do not just rely on a single approach. Test as many as possible on the daily basis, and see which works best for your website marketing. Web marketers who keep testing various strategies are likely to grow their businesses more than those who depend on one marketing method.

Maintain Contact With Experts

Website content is crucial since it helps in improving your site’s recognition by search engines. If your content is compelling and informative, people are likely to share it through social media platforms. Ensure you have valuable and unique content on daily basis. Great content is achieved by working with expert content creators and web design experts. Remember; your website must offer welcoming user experience throughout to retain visitors and attract new ones.

Utilize Cloud Storage

Successful web marketers need to share information with people, as well as communicate with other website owners every day. The easiest and reliable method of sharing files is through cloud storage. No matter the location, you can exchange information through cloud storage and eventually improve your marketing achievements. You don’t need to use hard drives to store data on daily basis and then share through emails!

Use Daily Reports

Lastly, daily reports help in identifying the goals you have achieved and the ones you haven’t. The data will assist you to take appropriate actions, and ensure better marketing strategies are put in place.

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